Equine Events Media & Production
VIDEO Presentations are all about building and maintaining trust and credibility. The idea of creating trust between you and the customer sounds easy, but it often requires more work than you might imagine. A video inspires & ignites emotion, it creates a pathway from the eyes that creates a desire to want or need your product or service. A strong video presenting your business, service or product, gives you an ‘evergreen’ marketing tool that enables you to engage with your audience no matter where they are, what they read or which discipline they choose.
At Equine Events Media & Production Division we will work with you to achieve the following.
The Facts & Figures:
According to the Social Media Marketing Industry report for 2012, video marketing is the top area of marketing investment for 2012.
The study reveals that a significant 76% of marketers plan on increasing their use of You Tube and video marketing.
Videos promote better engagement on social media than standard text content; watching videos is among the top three most popular activities on social media.
Offering videos on a web site helps to retain visitors for longer. A recent ComScore study showed websites that contain videos hold a viewer’s attention for more than two minutes longer than sites without this content. If visitors spend more time on a web site, search engines take note and consider the site to be more relevant. Longer viewing times can also improve conversion rates.
Videos are now also included on universal search engine results. Publishing videos offers additional opportunities to get listed on search engines and according to a Forrester research study, having a good online video marketing strategy can actually increase your likelihood of achieving first page Google rankings by up to 53 times.
A study from aimClear found that in search engine results, videos have a 41% higher click through rate than standard text results.
Creating videos allows businesses to tap into the huge user-base of popular video sites such as YouTube and Vimeo which would not be possible with standard text.
So how does it work?
Anyone can easily spot a fake message or empty promise. Be prepared to add integrity to your brand by offering your customers support… For example a lifetime guarantee, a customer service promise, all carry a very strong message and could set you apart from the rest.
If you ask your audience to invest five minutes of their lives to watch your video and listen to you speak, you must have a message that is memorable. You must leave a lasting message and a memorable brand, give them a reason to talk about you and pass on your message to their friends & colleagues. Our award winning design team will work closely with you to achieve this.